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IMIG China: Transition to the New Market Trend with new Management team

In an effort to introduce the new management team and our new consulting approach to our customers, Mr. Cyril Berg, Vice President Asia Operations, visited IMIG China in Shanghai in October and met some of the and long-time friends and supporters of IMIG China, joined by Edward Liu, General Manager of IMIG China.

Company visits at Continental, ZF, Hella & Bosch Rexroth

“We have had many success stories in China and want to let the satisfied customers know that we are working hard to introduce new contents to fit the market trend, with some new faces, and ready to help as always”, as elaborated by Mr. Berg on his 4-day visit in Shanghai. At the Chinese branches of Continental AG, ZF Friedrichshafen AG, HELLA GmbH & Co. KGaA and Bosch Rexroth AG, the team was warmly welcomed and encouraged by old acquaintances and new friends. Edward Liu introduced our new strategy of raising the service to the next level and helping our clients ready for the future, by providing revolutionary services of “Future Mobility, Digitalization/Industry 4.0, and Future Labs”.

Development of the Chinese automotive industry

Although the traditional automotive industry in China is progressing slower than the early years, most of the market players are elaborating on new measures getting ready for the future. Shanghai Volkswagen recently celebrated the opening of a brand new MEB plant, with more than 17 billion RMB investment jointly with SAIC Motor Corporation Limited. The plant is a fully digitized, intelligent and green factory utilizing all the latest automation and environmental technologies. The production capacity of this plant is 7,200 cars per week. Tesla’s new mega factory in Shanghai also announced its readiness for new Model 3 production. The Tesla factory broke many world records. The most astonishing one is that it only took 10 months to build the plant from Greenfield to production readiness. With about 14 billion RMB investment, the plan is to build 3,000 Model 3’s per week.

Master the new challenges with IMIG

While some may view it as threats, we see the new opportunities! The development of the new intelligent mega factories requires a total upgrade to the whole supply chain to be more precise in Just-in-time delivery, with better quality, better flexibility, faster response, and fully automated information flow. IMIG China is now because of the new management team in an excellent position to offer our expertise to help companies get ready for the challenges.

If you want to grow your business in China, please contact us – we are always happy to assist you!

IMIG China Co. Ltd., Shanghai & Nanjing
Suites B605, 6 floor,
48 Weihai Road, 200010 Shanghai
Huangpu District, P.R. China
Phone: +86-21-6355-5851

Edward Liu
Edward Liu
Managing Director I IMIG China & Australia

For further information please contact us either by mail: or by phone: +49 7152 928 460.

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